The content was inspiring, the product top-notch, and the services highly ranked. Success would appear to be inevitable. The reality, however, is that no matter how impressive your operation or deliverable may be, if no one can find your website, your business may be left undiscovered. This is where SEO becomes key.
SEO, or search engine optimization, is simply “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” (moz.com) It is how future customers or followers discover you on the World Wide Web which, as of this article’s publication date, contains at least 4.46 billion pages. Through Google (or other search engines), the goal is to improve the prospect of people finding your website — and specifically, those people who are searching for the product or services you offer. This will result in an increase in traffic and potential sales — all for free. It sounds simple, but it’s not easy.
With Google, for example, the algorithm that increases your website’s visibility in search engine results are based on factors including social media metrics, domain names, keywords, page-level links to trusted sources, domain-level brand features, and more. Not only is it complex, but it’s ever-changing. That’s why many organizations opt to employ search engine experts who know how to “optimize” their websites to increase exposure.
One company, whose SEO ranking for their main keywords were below 10 pages in Google and received no meaningful inbound leads is now ranking on the first and second page of Google. This has directly been responsible for a constant flow of high-quality leads that have resulted in sales. Like many in the B2B space securing and servicing a new customer, results in multiple years of constant business.
Whether you tackle SEO on your own or hire a professional, the most important lesson is to gain at least a basic understanding of how it works. Small changes, such as how you title content, can have a big impact.
To learn more about how MEGAstream Media can help your business increase its internet exposure through SEO, contact us at 317-582-0244 or email us.